We invest faith, time, and energy in clients, colleagues, friends, and family—often without the returns we hope for. But there’s one investment that always pays: the faith you place in yourself. Think of your energy like currency: wasted on the wrong people, it drains you; invested in yourself, it compounds. In a world where faith in others is fragile, self-belief delivers the highest ROI.

A surprise interaction in a supermarket aisle on coffee, competitions and a brand's promise

This is a masterclass in NOT reading the room. It's as if the entire creative team missed the US Presidential election.